As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Mobile sales have already overtaken desktop sales, and mobile Internet usage has overtaken desktop internet usage in 2014. Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, having a mobile–friendly website is becoming essential.
We at Innovig help companies in making the transition to attractive and engaging mobile-friendly websites, using the Responsive Web Design(RWD) technology.
What is Responsive Web Design ?
Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on.
Someone opening your site on a small smartphone will be shown the same site as the person opening it on their laptop but the site will have noticed the constraints and automatically reformatted to give the user an experience better suited to their device.
No more loading a huge website and having to zoom in and out to find the content you're looking for. Responsive web design also makes your site easier to use by and integrating things like touch screens friendly navigation.
Benefits of having a Responsive Website
Responsive sites work well across the multitude of existing devices on the market. It's a safe bet it will for considerable time to come.
Better, faster, smarter user experience.
Optimizing your site no matter what the user chooses to view it on makes their life easier. Happier customers means a happier business.
Responsive sites take a little longer to put together, but they survive longer and the unified approach means management, support and upgrades only need be applied to one place. That saves time and money.
Managing SEO for separate mobile and desktop sites is hard and doesn't produce great results. Google actually recommends a responsive approach to combat these problems and a consolidated view of your results means more focus.
Improve conversion rates.
An optimised and consistent site, no matter what platform it's viewed on, provides a better experience for the user which is more likely to lead to them engaging with you than going elsewhere.
Mobile friendly Responsive Web Design is the Way to Go! Not having a Mobile-Friendly Website is as good as driving your potential customers to your competitors!